Posts Tagged ‘Heidi Payton





February 11, 2012
Heidi Gomez-Payton
Go Beyond PR

“Rock Out” Hollywood’s Hottest Night

The Official Pre-Grammy Celebrity Gifting Suite for the 55th Annual Grammy  

The Carefree Lifestyle Exotic Car Rentals kicked off the Grammy weekend with a plenty of glitz and glamorous cars. On February 9th, 2013 “Rock Out” Celebrity Gifting Suite hosted some of Hollywood’s hottest personalities, representatives, and sponsors for the 55th Annual Grammy celebrity lounge in celebration to benefit the American Heart Association.

Bryan-Michael Cox, Desean Jackson, Melanie Mar, and Bokeem Woodbine were among the famous faces at this high energy event.  Gift bags sponsored by Joe V. Leather, Angelesque Stilettos, Celebrity Trend Couture,  Wonder Beauty and many more were handed out to the following recipients and representatives for: Flo Rida, Ludacris, SVW, Mercedes Lewis, Vanesssa Bell Calloway,  singer Mylah, and recording artist Amanda Holly just to name a few.  Media coverage was provided by KTLA , The Hype Magazine, and KJLH Radio.

Refreshments were provided by Foster Brand. “This is what a special event is all about,” says Dallas Foster spokesman from Foster + Brand. Additional Sponsorship provided by Nuvo Sparkling Vodka.

” It is amazing to know that many sponsors who’ve attended  this event achieved success  from Rock Out 2k13  of different levels. As the updates pile in I am encouraged, inspired, and  proud to be a fragment in our sponsors achieving their dreams., says GBPR founder Heidi Gomez-Payton.

Celebrity Trend Couture worn by SWV at the GRAMMYS.

Celebrity Trend Couture worn by SWV at the GRAMMYS. (see story in events section)




Country MusicGets Nashville“Fired Up” forDiabetes Awareness Star Studded Celebration of 64th CMA’s, Halloween, & Diabetes Awareness

October 22, 2012
Heidi Gomez-Payton
Go Beyond PR

Country MusicGets Nashville“Fired Up” forDiabetes Awareness
Star Studded Celebration of 64th CMA’s, Halloween, & Diabetes Awareness

NASHVILLE, Tenn. – GlamNewz“Granduer Online Magazine Delivering all that is Glam& some of what’s NOT to the world!”is hosting “Fired Up” luxury gift lounge in celebration of 64th Country Music Academy Awards. Fired Up will be closing out Country Music month with a bang on October 30th, 2012 from 7pm-11pm at 1522 Demonbreun Nashville, TN 37203.

Fired Up Gifting Lounge’s star studded invite list includes some of today’s hottest country music artist, industry favorites, athletes, personalities, tastemakers in fashion, and beyond all come out to Nashville and lend their celebrity power to support such an important cause.

As Diabetes Awareness month of November approaches Glam Newz (with support of celebrity guest) wants to further awareness for American Diabetes Association. The lounge will offer its exclusive list of fired up invited celebrities, VIPs, and media an opportunity to enjoy a luxurious environment with gifts, refreshments, live performances, charity fundraising and fun!

“What better time to celebrate “Fired Up” Gifting Lounge than on October 30th, the day before Halloween (sweet tooth season). Combining ADA came as a no-brainer to us honestly. Halloween is a day full of more treats than tricks; we want to bring awareness to such a worthy cause as American Diabetes Association. To make things even more magical November 1st CMA live show airs on the first day of Diabetes awareness month”, says Lisa Edwards (Lisa Channel PR/ GBPR assistant).

Charity Partner- Diabetes affects the lives of nearly 26 million children and adults in this country and another 79 million with prediabetes. If current trends continue, one in three children will face a future with diabetes. It’s a tragedy that doesn’t have to happen. By working with Congress and State Legislators, we can stop the diabetes epidemic in America

About Country Music Academy Awards “The 46th Annual CMA Awards” airs live Thursday, Nov. 1, at 8|7c on ABC. Country superstars Brad Paisley and Carrie Underwood preside over the evening, returning as hosts for the fifth consecutive year. The 2012 CMA Awards promises spectacle, accolades and countless special moments.



Seven Helpful Steps To Make Your PR Writings Shine, According to Andrew Hindes

By Andrew Hindes, The In-House Writer

Andrew Hindes

If you’re like me, you love that feeling of typing the final word of a writing project you’ve worked hard on. Whether it’s a press release, a client presentation, an article or a speech, it’s satisfying to have completed the journey from initial research stage, to finding an interesting angle, to organizing the material, to writing an attention-grabbing lead paragraph, to dreaming up a snappy closing line.

Of course, that’s when the hard work really begins. Because once you’ve finished the first draft, it’s time to take a deep breath and dive in to the revision phase. “The best writing is rewriting,” is a quote often attributed to author E.B. White, meaning that it’s the act of revision that creates truly exceptional written work.

If you want your PR writing to stand out from the crowd—and effectively communicate to journalists, clients, consumers or whomever your target readers are—here are seven steps that will make your work truly shine.

  1. Take a break: Set aside the project for at least a few hours—a day or two if your deadline permits—to get a fresh perspective. Then, before you start revising, save the document under a new file name. Knowing you can always go back to the original version makes the revision process less scary.
  2. Rethink the structure: Are you starting with the most important and newsiest information and then bringing in supporting details and background information later in the piece? Or are you burying the lead by taking too long to get to the point? Sometimes a piece can be greatly improved by simply rearranging the order of the paragraphs.
  3. Take out the fluff: In high school you might have needed to pad essays with extra words and repetitive sentences in order to meet the assignments’ length requirements. But in most real-world writing—and PR writing in particular—the goal is to use exactly as many words as are needed to tell the story, and not one more.
  4. Excise the jargon: Technical lingo and generic business-speak can make even an interesting story eye-glazingly dull (and head-scratchingly confusing). Unfortunately, we’ve gotten so used to reading and writing these tired corporate clichés (“innovative technology solutions,” anyone?) that we don’t even notice we’re doing it. Once you break the jargon habit, however, you’ll be amazed at how much more vivid, lively and readable your wring becomes.
  5. Simplify: “Don’t use a five dollar word when a 50 cent word will do,” as Mark Twain reportedly said. That doesn’t mean you should never use big words; it means you should do so only if there isn’t a simpler word that gets the same point across. Sometimes it’s tempting to use fancy words to make ourselves sound smarter. But the goal of PR writing isn’t to make us look smart—it’s to get readers to understand what we’re saying.
  6. Fill in the blanks: When we write about a subject we know well—or have spent a lot of time researching—it’s easy to lose sight of the fact that not all readers will have the benefit of our knowledge. Make sure your piece answers any major questions a reader unfamiliar with the subject might have. If you’re not sure, have a colleague who knows nothing about the topic read it and ask her if there’s anything she doesn’t understand.
  7. Read it out loud: Lastly, print out the document and read each word carefully aloud. Doing so allows you to hear the rhythm and flow of your writing. Are the sentence structures varied enough? Are there run-on sentences that could be broken up?  (Hint: If you run out of breath while reading, your sentences are probably too long). Reading aloud also helps us catch errors such as missing words or awkward phrases, mistakes that are easy to miss when we read silently, because we tend to skim rather than focus on each word.

Using these techniques will make your well-written document even better. Now that’s satisfying.

Andrew Hindes is president of Los Angeles-based PR and marketing copywriting firm The In-House Writer as well as a sought-after business writing coach and instructor. He can be reached
at You can follow him on Twitter @inhousewriter.